Collaborative. Efficient. Creative.
About Us

These three words inform everything we’ve been doing for the last 10 years.
Collaborative: How we work with others, and how we make them (you!) feel about working with us. We treasure the journey as much as the result.
Efficient: How we’ve trimmed the fat. If you’re looking for a bulky team that makes every project take twice as long as it should, look elsewhere.
Creative: How we over-deliver by pushing the creative as far as we can. Every time. No matter the client, the budget, the medium. Anything else is an excuse, and excuses are the tools of the incompetent.
Our Team
We’re the strategizing, writing, producing, directing, shooting, editing, animating hand-holders who will never leave your side.
Our backgrounds vary and our paths meander. But we’ve all arrived here and we all share the same unified goal: to create content people want to watch.
Raffi’s diverse in-house and consulting background includes guiding academic institutions through a wide range of strategic marketing, communications, and advancement initiatives. His expertise includes research and discovery, digital strategy, audience development, media relations, and institutional communications. In all of his free time (insert sarcasm here), he enjoys writing/performing/soaking in live music, sailing, culinary arts, outdoor adventuring, and serving a range of mission-driven organizations. Raffi is a hired gun. And a sharpshooter at that.
It’s a bit ironic that Nate’s favorite project he’s worked on at p3 is one that put him in the hospital. But if you know Nate, you know that he doesn’t rest — read: refuses to rest — until he’s satisfied with every component of what he’s created. This all makes a bit more sense when you consider that Nate got his start in the laborious world of stop-motion animation. Though it makes him cringe to think about now, Nate’s graduate film Bonefeather was an early indicator of his conscientious approach toward … well … everything we do at p3. (Go ahead, do some digging around, you can still find Bonefeather on the internet somewhere.) Nate loves every opportunity he gets to interpret and articulate another person’s — or company’s — message in a visual way. He still busts out his stop-motion chops when the project calls for it. But he mainly oversees all of our design, 2D and 3D animation, motion typography and clean-up/utility services — and we’re pretty excited about that.
You could say that Morgan got his start in New York City, climbing his way through the production ranks on shows like Martha Stewart and Inside the Actors Studio, wrapping cables, doing whatever it took to get noticed for his grit and determination. That wouldn’t be a lie. But it’s probably more accurate to say that Morgan’s true production beginnings can be traced back to his boyhood living room — where his dad first exposed him to the comedic genius of The Three Stooges and Monty Python. With his artistic tastes fully formed and his production assistant skills fully realized, Morgan returned to his native Maine in the mid-2000s determined to find a full-time production job. It took a few years of freelancing filmmaking for him to realize the job he wanted didn’t really exist in Maine. If Morgan was going to work at a shop that allowed him to tell thoughtful, funny brand stories, he’d need to start his own company. So, together with Brian, that’s what he did.
Olivia is kind of like Michael Jordan. But it’s got nothing to do with basketball. When she puts her headphones on and gets in the zone on an edit, it’s like nothing else matters. From just a few feet away, we call out her name: “Olivia. Olivia! Olivia!!!” No response — she’s locked in, and we love it; we can’t wait to see the rough cut. It’s been like this since Day 1. Olivia came to us from Boston.com where she worked autonomously to find, film and edit docu-stories. So it’s no surprise she knows how to put her head down and get to work. Switching gears to advertising was … different. But Olivia is committed. Drawing on her journalism beginnings, she knows how to identify the most interesting part of an edit and find the most engaging way to convey the client’s message. Intolerant of bad advertising that lazily tries to sell-sell-sell, Olivia is forever striving to make the consumer feel something. (See: Year Up under “Work” for a preview.)
Vinnie wanted a certain word worked into his bio. So let’s start there: As long as he can remember, Vinnie has had a ZEST for all things illustrated and animated. In the early days, he would trace cartoon characters and create his own comic strips. Pretty soon, he graduated to Adobe and Lego stop-motion videos. Fortunately for us, it wasn’t too much later that Vinnie came to work at p3. Even more fortunate, Vinnie’s ZEST means that he’s, admittedly, a bit obsessed with learning new things and perfecting new techniques. A quick glance at his instagram feed (@vinniezullo) should tell you all you need to know about how he spends his time away from the office. That means good stuff for us and even better stuff for our clients. (It should also be noted that Vinnie is obsessed with Jurassic Park and pasta. This bio would not be complete without mentioning those things.)
An experienced producer and director, Emma is obsessed with the fast pace of production. Her experience ranges from Oscar-winning film sets to local shoe-string budgets. Her philosophy is to be kind, honest, and try to have a good time because this is the coolest job in the world. When not glued to a project, this Chigaco-native spends her free time surfing, rock climbing, and looking for any excuse to be outside. She also has a dog.
Our Process
We consider ourselves an extension of your team.
First, we want to know everything there is to know about your brand, mission and messaging.
Second, we want to use every bit of that information — and then some — to think like your audience.
This allows us to answer three fundamental questions:
- What is the video strategy we’ll use for sustained audience engagement?
- What are the creative ideas that will make the video content memorable?
- How will we execute on these ideas — with both budget and deadline in mind?
We’ll collaborate with you to find the best answers. Then we’ll refine them. And refine them some more.
At some point, it will be time to jump. Headfirst; feetfirst; heck, we’ll even throw a double-gainer or cannonball into the mix when the situation calls for it.
But one thing is constant: we’re with you and for you. Always holding hands. Working together. As a team. Ours plus yours. That’s how we’ll do our best work — to cut through the clutter, to elicit emotion, to inspire action.
C’mon, let’s do it. Let’s jump in together.
We’re ready to help with any and all of the following:
Messaging Strategy
Scripting
Outlining
Storyboarding
Story Development
Media Strategy and Placement
Casting
Location Scouting
Production Design
Directing
Interviewing
Production Management
Editing
Art Direction
Illustration
Styleframing
Pre-Visualization
Motion Graphics
Visual Effects
Compositing
Stop-Motion
Projection Mapping
Sound Design
Music Composition
Mixing
Color Grading